Design is about an immersive experience. It’s tactile, visceral, textured.
It’s a commercial art form.
Burrow uses design to draw you in, express a point of view, to make a statement. It’s about piecing together the elements of a brand, and giving them a physical or visual form.
What does it mean to design deeper?
It means to go deeper into the creative process—for Burrow to first immerse itself in your brand or your vision. Once the core of the brand is understood, the visual design for its image, logo, website, brochure, product or event can be formed.
BERNY BACIC – DESIGNER & ARTIST
Berny Bacic has led Burrow since 2002, and during this time has brought a world of colour, emotion and meaning to many traditional brands, deepening their cultural resonance.
The Burrow Group’s theme of ‘design deeper’ is one that stems from Berny’s own commitment to use design as a powerful tool through which to tell stories, shift perspectives and shape cultural narratives.
According to Berny, design should never be about the superficial, but rather the depth of thought, process and ideas that are captured in the visual components.
“Great design is an expression that captures the essence of a brand in its entirety, and in its simplicity.” – Berny Bacic
Having evolved her craft through graphic and brand design for some of Australia’s biggest brands, Berny has expanded her portfolio and is now growing her reputation as a fine artist, muralist and art director. Her art can be viewed at www.bernybacic.com
+ Government Departments + SMEs and Large Corporations + Finance and Banking Corporations + Law and Accounting Firms + Associations and Private Companies + Tourism Bodies and Health Services + Fashion and Product Brands + Colleges and Schools + Restaurants and Clubs + Marketing and PR Agencies + Non-for-profit organisations.